Suzuki Connect
Automotive companion services have transformed how people drive and interact with their vehicles. For users, these apps are indispensable for enhancing the driving experience and simplifying day-to-day life. They not only foster brand loyalty but also serve as a crucial differentiator. As the automotive landscape becomes more competitive, manufacturers like Suzuki strive to stand out by crafting holistic digitally enhanced experiences.
After previously collaborating on the launch of a connected car app in India and Japan, the challenge involved seamlessly adapting the app's functionality to a European audience, taking into account not only localization considerations but also legal requirements. To provide the client with comprehensive guidance on navigating the European landscape, we created a design study including an analysis of the different markets, as well as an exploration of the customer journey and proto-personas. Additionally, our team developed a set of refined use cases, incorporating everything from the initial setup and registration to a real-time support feature in the event of a vehicle malfunction.
